At the time when most corporations advocated "pace over scale", Zedu LED Tri-proof Light manufacturers
selected the "subdivided merchandise focus" route, particularly for small and medium-sized enterprises.
Therefore, previously years, many "class champions" of product categories have spent their time in Shenzhen. In their view, within the extraordinary interval, they are centered and more competitive.
Zedu has been leading the way in LED industrial lighting with UFO LED High Bay because of the confidence and youth and passion. As such, Zedu has established its own unique brand and tradition in the LED industry, with the will and energy to accelerate the run, and preserve a stable posture.
With the intention to keep the core advantages in the subject of LED mobile lighting, we always adjust when it comes to merchandise and channels.
On the product, we set up a product innovation R&D middle in Nanshan, Shenzhen, to type out the knowledge and resources of the business, and to offer direction for the development of the company’s products. The product design company that has cooperated for many years gives us with many modern solutions. The development strategy has always been in step with the market and is at the forefront;
In terms of channels, the domestic market is dominated by provincial agents, and some provinces akin to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can attain town degree; the worldwide market has covered North America, Southeast Asia, and African markets. Primarily take the type of OEM and give attention to selling the marketing strategy of impartial manufacturers in some regions;
In propaganda, the company intensified its publicity through varied points comparable to websites, exhibitions, and social media.
In my opinion, to turn into a "single product champion", clever lighting, well being lighting and black know-how have to be completely integrated with products by the Internet platform. Zedu will continue to enhance the particular lighting model; expand new product lines; enhance product added value; develop new merchandise which are in keeping with the international market; adright here to the "people-oriented" development concepts, high quality and quantity. In overseas markets, Kang Mingsheng also plans to maintain pace with the country’s development, arrange manufacturing bases and offices abroad, and vigorously explore overseas markets.
Zedu does not agree with the concept that "a single product is tough to maximise its advantages in the market". I imagine that "a relatively easy product" means that in a specific market segment, enterprises choose core products, use advertising and marketing, communication and different means to acquire corresponding aggressive advantages. They all break through from a single product and realize the dimensions development of the enterprise. Business leader within the segmentation field.